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The Brisbane
Seller's Guide.

7 things every Brisbane seller should know before they list. Written by Roxanne Alterio at Place Estate Agents, based on years of Brisbane property sales.

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Free. Roxanne will follow up within 24 hours to answer any questions.

Roxanne at Place Estate Agents will call you within 24 hours.

7 steps

What every Brisbane seller needs to know.

01
Step 01

Get an independent market position first

Before you speak to any buyer, know what your property is worth. Roxanne pulls verified comparable sales for your specific street, giving you a real market position before campaign day.

Roxanne provides this as part of your listing, delivered within 24 hours of your first call.
02
Step 02

Know what preparation actually moves the needle

Not every dollar spent comes back at settlement. In Brisbane's current market, the highest-return pre-sale spend is fresh paint, professional cleaning, lawn and garden, and photography. Over-capitalising on kitchens rarely pays off short-term.

Roxanne advises exactly what to spend money on, and what to skip, based on your suburb and price point.
03
Step 03

Sort compliance before you go to market

Queensland requires a smoke alarm compliance certificate before settlement and a Form 2 seller disclosure. Handling both before listing means you control the timeline. Buyers who find compliance issues during due diligence use them to renegotiate.

Roxanne's team coordinates all compliance documentation as part of your listing.
04
Step 04

Prepare the property properly before photography

Photography day is your one shot at a first impression. Every buyer looks at photos first. A professionally cleaned, decluttered and styled property photographs dramatically better and drives more inspections.

Roxanne coordinates styling, cleaning and photography with trusted Brisbane trades.
05
Step 05

Understand your campaign strategy

Auction suits properties with strong buyer competition and emotional appeal. Private treaty gives price certainty. The wrong method can cost 5–10% of the sale price.

Roxanne recommends the right campaign method based on your property, suburb data and current market conditions.
06
Step 06

Know your walk-away number before day one

The most common mistake sellers make is negotiating without a clear floor. Set your number calmly in advance, based on data, not emotion, and stick to it.

Roxanne works through this with you before campaign day, using real comparable sales.
07
Step 07

A prepared property sells faster and for more

Properties that go to market properly prepared, clean, compliant, styled and photographed, spend fewer days on market and achieve stronger results. Preparation is the most reliable way to improve your outcome.

This is why Roxanne built this service. So every seller goes to market with every advantage.
Ready to start?

Talk to Roxanne before you list.

Free property valuation and full pre-sale coordination, included when you list with Roxanne at Place Estate Agents.

Call Roxanne. 0419 382 733 Get free valuation

0419 382 733 · roxanne@eplace.com.au · Place Estate Agents Woolloongabba

Call Roxanne. 0419 382 733 Text