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This is more than
selling your home.
It is a full preparation-to-sale service.

Roxanne gives you a current value appraisal, a recommended works plan with predicted returns, and coordinates everything, trades, compliance, styling, photography, before listing and selling your property as your agent at Place Estate Agents.

Get Roxanne to Call You Personal Concierge
Roxanne Alterio
Roxanne Alterio
Brisbane South Property Experts
Why sellers love this

Most agents list your property. Roxanne prepares it properly first.

After years working as a licensed agent at Place Estate Agents, Roxanne noticed that the sellers who got the best results were not always the ones in the best suburbs. They were the ones who arrived properly prepared.

But preparation costs money. And no one had ever given sellers a clear answer to the obvious question: what is the return on each dollar spent?

Roxanne built this service to answer that question. She appraises your property as-is, analyses which works will generate the best return based on your suburb's current buyer demand, and gives you a predicted post-works value, before you commit to spending anything. Then if the numbers make sense, she runs the whole renovation-to-sale process for you.

See the full service Watch: $100k in 11 days
Example: Moorooka house, 2025
Before
$980,000
Initial appraisal

Original condition. Dated paint, untidy garden, no styling, smoke alarm compliance outstanding.

Roxanne coordinates: paint, garden, smoke alarm, styling, photography
After
$1,145,000
Post-preparation appraisal

Freshly painted, landscaped, compliant, styled and photographed.

+$165,000 value uplift from preparation
The full process

From first appraisal to settlement.

01
Before appraisal

Free appraisal of your property as-is

Verified comparable sales for your street. Your baseline number before any work is done. Free, no obligation.

02
Preparation plan

Roxanne recommends what to spend money on

Based on current Brisbane buyer preferences and comparable sales data. You know the expected return before you spend a dollar.

03
Coordination

Roxanne organises all the trades

House washing, painting, cleaning, compliance, styling and photography. All coordinated. All trade costs paid from settlement proceeds via Campaign Hub.

04
After appraisal

Roxanne appraises your property again

Once the preparation is complete you receive a second appraisal. You go to market knowing your number and what went into achieving it.

05
Campaign and settlement

Roxanne lists and sells your property

As your licensed agent at Place Estate Agents, Roxanne manages pricing, marketing, negotiation and everything through to settlement.

Track record

Results that speak for themselves.

Roxanne Alterio · Place Estate Agents · Last 12 months

37
Properties sold
$1.1m
Average sale price
$41.2m
Total sales value
19
Avg days on market
Recently sold

Properties sold by Roxanne.

View all on realestate.com.au
$1,880,000
House
29 Albert Street
Holland Park West · Sold 11 May 2026
4 2 2
$3,850,000
House
67 Kneale Street
Holland Park West · Sold 31 Dec 2025
5 3 2
$1,725,000
House
34 Galsworthy Street
Holland Park West · Sold 24 Apr 2026
3 2 3
$880,000
Unit
1/64 Pembroke Road
Coorparoo · Sold 7 Nov 2025
2 2 1
$965,000
Unit
6/64 Pembroke Road
Coorparoo · Sold 1 Oct 2025
2 2 1
$1,560,000
House
1 Harlock Street
Moorooka · Sold 4 Sep 2025
4 3 2
Client reviews

What sellers say.

★★★★★5.08 verified reviews · realestate.com.au
All reviews
★★★★★

"Working with Roxanne has been one of the best decisions I made during the selling process. Professional, clear, and genuinely invested in helping me get the best possible outcome."

DP
Verified Seller
Apartment, Dutton Park · 6 months ago
★★★★★

"Rox was patient and professional with our selling journey. She sold our property off market quickly with the right buyers through the door."

MK
Verified Seller
Townhouse, Moorooka · 6 months ago
★★★★★

"From first meeting to unconditional contract in weeks. Suburb record sale. They could not do enough to ensure success."

CQ
Verified Seller
Unit, Coorparoo · 7 months ago
★★★★★

"Roxy sold our home for a great price within the first 7 days on market. Made a very stressful time seem easy."

TR
Verified Seller
House, Tarragindi · 11 months ago
★★★★★

"Roxy is the best agent. She helped me a lot during the selling process. I will work with her again when I sell my other Brisbane properties."

AN
Verified Seller
Unit, Annerley · 1 year ago
★★★★★

"Great advice on what to spend money on to get the best sale price. The final contract price exceeded my expectations."

GS
Verified Seller
Unit, Greenslopes · 1 year ago
View Roxanne's full profile on realestate.com.au
The campaign

Not a generic campaign.
Built around your property.

Every property in Brisbane's inner south is different. The strategy that works for a Woolloongabba apartment is not the same as the one that works for a Holland Park West house. Roxanne builds a campaign around your specific property, your suburb's buyer profile and current market conditions.

Two open homes every week

Roxanne runs two open homes per week throughout your campaign. Midweek and weekend. This creates consistent buyer exposure and maintains momentum. Buyers who miss one open home have another within days, which keeps competition live and prevents momentum from stalling.

Pricing strategy built on data

Your asking price is set using verified comparable sales for your specific street, current buyer demand data and active competition in your suburb. Not a number pulled from thin air to win your listing. A number designed to attract the right buyers and generate the best possible result on offer day.

Buyer follow-up after every open home

Every buyer who attends an open home is followed up personally by Roxanne within 24 hours. This is not an automated message. She qualifies interest, answers questions and identifies the serious buyers early. Most agents rely on buyers to come back. Roxanne goes to them.

Communication on your terms

Phone call, text message, WhatsApp or email. Roxanne communicates the way you prefer. You are never chasing your agent for an update. You hear from Roxanne after every open home, every inquiry and every offer. If something happens with your property, you are the first to know.

Detailed weekly reports

Every week of your campaign, Roxanne sends you a written report covering enquiry numbers, open home attendance, buyer feedback, competing properties and her recommendation for the week ahead. You always know exactly where your campaign stands and why.

Expert negotiation

When offers come in, Roxanne negotiates on your behalf with the full context of every buyer conversation she has had throughout the campaign. She knows who is serious, who has finance ready and who has flexibility. That information is the difference between accepting the first offer and achieving the best one.

How Roxanne keeps you informed

You will never have to chase your agent for an update.

Most sellers describe their biggest frustration with agents as not knowing what is happening. Roxanne fixes this with a structured communication system throughout your campaign.

After every open home
Personal call or message with attendance numbers and buyer feedback from that session
Phone, text, WhatsApp or email
Roxanne communicates through whichever channel works best for you
Detailed written report every week
Enquiry numbers, attendance, buyer feedback, competing listings and Roxanne's recommendation for the week ahead
Immediate notification on every offer
You hear about every offer the moment it arrives, with Roxanne's assessment and recommendation
Campaign strategy

A campaign built around your property. Not a template.

Most agencies run a standard campaign for every property: list on realestate.com.au and Domain, run four open homes and wait. That approach works when the market is hot. In a more considered market, it leaves money on the table.

Roxanne approaches every campaign differently. The method depends on your property, your suburb, who the likely buyers are and what is happening with competing listings right now. She determines whether auction, private treaty or expressions of interest gives you the best outcome before the campaign begins, not after.

She also identifies your target buyer pool specifically. A two-bedroom Woolloongabba apartment attracts different buyers to a four-bedroom Tarragindi house. The photography style, the listing description, the open home timing and the negotiation approach all reflect that. Nothing is generic.

Method selection
Auction, private treaty or expressions of interest

Chosen based on your property type, suburb, buyer profile and current market conditions. Explained to you before the campaign begins with the reasoning behind the recommendation.

Marketing
realestate.com.au, Domain, social and database

Listed on all major platforms from day one. Roxanne's database of active Brisbane buyers is also contacted directly for every new listing in their target area.

Open homes
Two per week. Midweek and weekend.

Maintaining two open homes per week keeps buyer momentum live throughout the campaign. Private inspections arranged same day for serious buyers who cannot attend scheduled opens.

Negotiation
Informed by every buyer conversation throughout the campaign

By offer day, Roxanne knows which buyers are serious, who has finance ready and where the real ceiling is. That intelligence is what achieves the best price.

Get started

Ready to sell properly?

Free before-appraisal, full preparation and expert campaign. Roxanne handles everything.

Get Roxanne to Call You Personal Concierge

0419 382 733 · roxanne@eplace.com.au

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